November 2025

This month’s update features new shortcut functionality in Struct PIM 4, enhanced AI capabilities including GPT-5 support and DeepL translations, as well as new additions to business rules.

As the year draws toward its close and the colder months settle in, we continue to focus on delivering new features and improved functionality. November brings a mix of usability updates and smarter automation designed to make Struct PIM even more efficient.

Added shortcut functionality

You can now add shortcuts in the PIM, whether for specific entities, business rules, global lists, or elsewhere. This lets you navigate faster, perform common actions more efficiently, and reduce the number of clicks required for your daily tasks. You can learn how to use shortcuts here.

Improved rule navigation and new Variation Definition trigger

Navigation from trigger to sub rules

You can now easily navigate from a rule that triggers subrules to the subrules themselves and navigate back again. This enhancement simplifies working with complex rule structures, helping you maintain a better overview while configuring or reviewing your rule setup.

Variation Definition trigger

New Variation Definition changes trigger has been added to business rules. With this, changes to a product's variation definition can now be used for triggering the workflows you rely on.

Struct PIM AI Asisstant should support GPT-5 models

Our AI Assistant now supports GPT-5 models, delivering more accurate reasoning, and ensures that AI-driven workflows keep up with the most advanced language models available.

AI translation - Support for DeepL

We have expanded our translation capabilities by adding support for DeepL. This integration allows for high-quality, context-aware translations directly within Struct PIM.

Releases in November

• November 26th

• November 18th

• November 13th

• November 7th

• November 6th

Fun Fact: Orcas Proved Seasonal Hats Are a State of Mind In the late 1980s, southern resident orcas in the Puget Sound started a strange trend: wearing dead salmon on their heads like hats. Nobody knows why—play? flex? marine runway show?—but once it started, others joined in fast. The “salmon hat” fad even resurfaced in later sightings, which tells us: trends spread instantly when the timing is right.

And honestly? That’s peak holiday energy: one person wears a festive hat one time… and suddenly the whole team shows up in matching Santa headbands, peak-season sweaters, and “just one more” seasonal campaign idea.

Battle lesson from the Salmon Hat Saga (Holiday Edition): when something catches on this quickly, make sure it’s the right kind of trend—like teams rolling out Struct PIM and turning product data into a well-organized, findable, ready-to-ship collection before the holiday launch crunch hits.🎄🐋