# Enrichment insight details

You can add or update enrichment measurements through [Product model setup](/pim3/reference/product-model-setup.md) > [Enrichment Insights](/pim3/reference/product-model-setup/enrichment-insights.md).

### Entity type

The entity type this enrichment measurement applies to.

### Alias

A unique alias for the enrichment measurement.

### Label

A human readable label to be presented for users in the PIM.

### Insights setup

How enrichment is calculated for each model.

{% hint style="info" %}
Read more about setting up Insights here: [Insights setup](/pim3/reference/product-model-setup/enrichment-insights/insights-setup.md).
{% endhint %}


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