Overview
Struct PIM is built on a set of core concepts that define how product data is structured, managed, and distributed across the platform.
What is Struct PIM?
Struct PIM is a flexible platform for managing, structuring, and distributing product information.
It enables teams to model their data, collaborate on enrichment, automate processes, and deliver consistent product data across channels—all from a single system.
The core idea
At its core, Struct PIM helps you answer one question:
How do we structure and manage our product data so it can be used everywhere?
To do this, Struct PIM provides a set of building blocks that allow you to:
Define how your data is structured
Manage and enrich that data collaboratively
Control workflows and automation
Deliver data to channels and external systems
How Struct PIM works
Struct PIM is built around four core layers:
Data Model
The data model defines how your information is structured.
It includes:
Attributes for storing data
Products, variant groups and variants for representing items
Categories and relations for organizing data
Assets (media) for managing files
This layer acts as the foundation of your PIM setup.
Data Management
Once your data model is defined, Struct PIM helps you manage and improve your data.
This includes:
Enriching product information
Managing multiple languages and markets
Importing and updating data in bulk
Ensuring data quality and completeness
Workflows & Automation
Struct PIM allows teams to collaborate and control how work is done.
You can:
Define workflows for processes such as product onboarding
Assign tasks to users
Automate actions using business rules
Track progress and approvals
This ensures that product data is handled consistently across teams.
Channels & Distribution
Struct PIM connects your data to where it is needed.
You can:
Publish product data to channels
Export data in different formats
Integrate with other systems using APIs
Trigger updates using webhooks
This makes Struct PIM a central hub in your data ecosystem.
How data flows through Struct PIM
A typical flow looks like this:
Define your data model
Import or create product data
Enrich and validate the data
Manage workflows and approvals
Publish or integrate with external systems
Struct PIM supports this entire lifecycle in one platform.
Who is Struct PIM for?
Struct PIM is designed for teams working with complex product data, including:
E-commerce and digital teams
Product and category managers
Data managers and operations teams
Developers and integration specialists
Each role interacts with the system differently, but shares the same underlying data model.
Related documentation
See Data Model to learn how data is structured
See Data Management to learn how data is maintained
See Workflows & Automation to understand processes
See Channels & Distribution to learn how data is delivered
See the Glossary for definitions of key terms
See Reference for detailed system behavior
A flexible approach
Struct PIM is not a fixed template—it is a flexible system.
This means:
You define your own data structures
You adapt workflows to your processes
You integrate with your existing systems
The platform adapts to your needs, rather than enforcing a rigid model.
Summary
Struct PIM is a platform for:
Structuring product data
Managing and enriching information
Controlling workflows and collaboration
Distributing data across channels and systems
All built around a flexible and scalable data model.
Last updated