Channels & Distribution
Channels and distribution in Struct PIM define how product data is delivered to external systems and used across different platforms.
Explains how product data is delivered to external systems and channels, enabling Struct PIM to act as a central hub in your data ecosystem.
This ensures that the right data is available in the right place and format.
Overview
Product data is only valuable when it can be used where it is needed.
Struct PIM enables you to:
Publish data to different channels
Export data in required formats
Integrate with external systems
Keep data synchronized across your ecosystem
This makes Struct PIM a central hub for distributing product information.
Core capabilities
Channels and distribution in Struct PIM include several key areas:
Channels
Channels represent destinations where product data is used.
Examples include:
E-commerce platforms
Marketplaces
Print or digital catalogs
Channels allow you to control which data is available in each context.
Publication
Publication is the process of preparing and delivering product data for external use, such as catalogs, PDFs, or data feeds.
This includes:
Selecting relevant data
Structuring it for the target output (e.g. print or feed)
Formatting and organizing content
Publications ensure that product data is presented correctly for specific channels and outputs.
Export
Export allows you to extract data from Struct PIM.
This can be used for:
Updating or reviewing data outside the system
Sharing data between teams
Supporting internal workflows and processes
Exports make it possible to work with data outside Struct PIM in a controlled and flexible way.
API & Integrations
Struct PIM provides APIs for integrating with other systems.
This enables:
Real-time data access
Synchronization with external platforms
Custom integrations
APIs allow Struct PIM to function as part of a larger system landscape.
Webhooks
Webhooks enable real-time notifications when data changes.
They can be used to:
Trigger updates in external systems
Automate synchronization
React to events in Struct PIM
This ensures that connected systems stay up to date.
How it fits together
These capabilities work together to distribute data effectively:
Data is prepared and enriched in Struct PIM
Channels define where the data should go
Publications and exports deliver the data
APIs and webhooks keep systems connected and synchronized
Why it matters
Channels and distribution enable you to:
Deliver consistent product data across platforms
Support multiple channels and use cases
Integrate with your existing systems
Keep data synchronized and up to date
This ensures that product information is available wherever it is needed.
Related concepts
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